Limited holiday promotion could net early-bird shoppers up to $500 in bonus gift cards


Visit Benicia

250 East L Street

Benicia, California 94510


Barbie Chiu

Creative Digital Agency

BENICIA, CA (DECEMBER 1) - The City of Benicia has launched Shop Benicia, an eGift Card program designed to encourage people to support small local retailers in Benicia while providing the public with a safe and convenient holiday shopping experience. The gift cards can be redeemed at any participating business in the city.

Who is participating?

“Shop Benicia lets small business owners compete with the sort of gift card programs offered by mega-retailers,” says Mario Giuliani, Economic Development Manager for the City of Benicia. “Part of what makes Benicia so special is our one-of-a-kind shopping experience. All our downtown businesses are locally-owned and unique -- no chain stores or franchises to speak of. This program rewards people for supporting the incredible shops, restaurants, art galleries, salons & spas that make up the heart and soul of our community.”

Cards appear on shoppers’ mobile devices, or may be printed at home, and are used just like a physical gift card for in-store or online purchases. Shop Benicia went live on Cyber Monday, November 30th. Cards can be purchased online at, where shoppers can also find a full list of participating retailers, updated as more businesses come onboard.

Shoppers can keep the bonus gift cards for themselves, or send them to loved ones via email or text message. Cards purchased never expire. Bonus gift cards rewarded by the city as part of a special limited promotion have an expiration date of February 28, 2021.

Participation is free for local Benicia businesses, who can sign up for Shop Benicia here. The signup process takes only a few minutes, and includes custom-branded Shop Benicia eGift Cards, which can be sold on their company website, Facebook pages, or through the Shop Benicia page, itself.

*Updated 12/14/2020: The Shop Benicia “bonus” eGift card promotion has been enormously successful. All Bonus eGift cards have been distributed and the promotion has now ended. Shop Benicia Bonus eGift cards expire 02/28/21. While this promotion has now ended, shoppers are may still show their love and support of local businesses by purchasing and redeeming Shop Benicia eGift Cards, which never expire!


For media inquiries, or to schedule an interview with the City of Benicia or a participating business owner, please contact:

Barbie Chiu, PR & Media Relations Specialist